Search engine optimization is always evolving. What works today may not necessarily work tomorrow; however, there are many things you can do today that very likely help you rank today and maintain those rankings tomorrow. Watching the trends that Google tends to take, you can begin to predict what will continue to work and what will be more important as time goes on. When it comes to SEO, you want to stay ahead of the game to ensure your site remains high atop the rankings.
For starters, social content will begin to become more important. Today, social content is important for driving traffic to a website, but don't be surprised if Google one day shifts a great weight to social signals. Google likes to stay relevant and wants to provide search results based on what people are currently looking for. What better way than checking in with the major social media outlets such as Facebook and Twitter. There have been some studies suggesting that social media can already affect search results.
When it comes to social media, you have to take into account the use of smartphones. With so many options in smartphones and the near epidemic-like spreading of smartphone owners, mobile is becoming more and more important.
Mobile internet traffic has overtaken desktop internet traffic. Because of this, you need to make sure your website is mobile-friendly and easy to use on a mobile device. Google fully understands that mobile internet usage is going to continue to rise, so they have placed a greater emphasis on mobile websites.
Smartphones are becoming the go-to method for finding local businesses. It's become far easier to perform a simple search on your phone with a direct link to call the business you have found. Finding your business listed within the top of the local search results makes it easier for your customers to find your physical location and/or contact information. This will likely lead to an increase in foot traffic or phone calls to your business.
Ranking your site in the local listings requires a different set of SEO skills than ranking in the organic listings. As such, focusing on your local listings can greatly affect your organic listings based solely on site usage data.
Google's algorithm will always change. The best thing you can do is stay ahead of the curve and ensure your site will gain in the rankings and remain ranked. Focusing on social content and media, mobile-friendliness, and local search can ensure that your business continues to thrive going forward.
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