Instagram is a mobile application, available for free, compatible and distributed through Apple App Store and Android Google Play, through which people may share photos and videos on social network platforms such as Facebook, Twitter, Tumblr or Flickr and more.
Instagram first appeared in October 2010 and in April 2012 became the property of Facebook. This app is mainly meant to be used on mobile phones and as people access and navigate the internet more and more frequently through these devices and with their aid, this would be a highly useful and effective resource for promoting your business and increasing your website traffic.
Marketing nowadays is, in its most practical sense, the highlight and distribution of various things or events of the moment. And Instagram has proven itself worthy of this definition, as it is one of the most used and known applications in the world and because it shows more images shared from the daily lives of users, rather than massive content posted online.
This drive and inclination to image, rather than for more difficult or excessive content is an extremely beneficial one especially for a small business, considering that visual content is a leader is social media and traffic list building. Being one of the top 10 mobile phone apps in the world today, Instagram has an important role as a traffic source and subsequently would enhance social connections of a business through top platforms.
Instagram is distinctively used by average persons who simply have a wish for a more socially developed and engaging life and also by businesses who choose and make use of this already famous way of promoting their products and/ or services and creating a connection, a visual connection with users and followers. Moreover, this app is a continuously refreshing source of new customers and increase in popularity, not just a simple platform for sharing images. People can post Instagram news feeds containing useful information, with the purpose of enlarging the number of followers and enlisting them to the business and creating even more content that will generate more traffic and attract new clients to the website.
One Major Advantage Instagram Will Bring You: The Visual Strategy As A Traffic Source
Similarly to other popular social sharing sites, this app is also likely to profitably support the business potential one might be in search of. It is especially important to know what options Instagram provides its users with. For instance, a person may include details and presentations, from virtual tours and specific views for a new product or service to informative videos about how the product or service is useful, company tours, images of the product and many more. Regardless the industry your business belongs to, everyone using Instagram may benefit from the direct connection with millions of possible customers.
Instagram promotes and assists this social connection between your business and your clients, strengthening it at a more personal level in comparison to other known marketing strategies. Furthermore, it emphasizes the visual support through informative videos and photos and even product demonstrations, so that the customers could develop a type of bond and could end up feeling that they are taking part in the process of development of that process or service.
As far as your options go concerning the descriptive part of the images or movies uploaded and shared, you can write meaningful and creative descriptions to accompany them or use the upsurging in popularity hashtags. But everyone must keep in mind that when it comes to Instagram, the real stars that have to be highlighted as marketing strategies are the actual photos and videos that users and followers will see.
For the most part, Instagram is nowadays a leader when it comes to discussing visual content. But, as can be expected, the chances of a business to succeed highly depend on the way this application is used in order to attract, enlarge and upswing attention toward your brand. When it is being used, the success of your business will greatly focus on the way you interact and attract followers and customers.
In a more specific way, this means that you can learn how to use Instagram for you own benefit and be more active and constant by uploading more photos and videos. This way you avoid possible complaints from clients. What is more, those who favor the use of Instagram will have the advantage of using a select and effective user interface through which they may interact using various social media sites and platforms. The obvious, top 10 app quality will prove itself to be not only effective but also professional and engaging.
3 Tips To Effectively Use Instagram To Generate More Traffic For Your Website
1. Add your URL to your biography
At the point when new or potential supporters need to see what your business is about, the primary spot they will go is your Instagram bio. Also, that implies your bio is the main area for your site or site URL. The 150 character bio does not leave much space for inventiveness, however including your site URL ought to be a priority. Besides your URL, a great technique is to tell who you are, your specialty, and why you are different.
2. Use a shortened version of the websites URL when you leave comments
While links in Instagram are not live (hyperlinked), they are a live connection when you have the same photograph on Facebook and Twitter for instance. This may help drive extra engagement and also traffic. Simply remember to maintain the comments relevant, important and also interesting
3. Include a price tag for your products
There is really not an issue with qualifying the activity. Try not to be terrified to incorporate the prices on all your products. There is no compelling reason to conceal the fact that you promote a business site; actually, the product shots with price tags usually get higher views on Pinterest, for example, than those without. The same idea is valid on Instagram. In the event that an individual likes the products, they would prefer not to go on a quest to discover the price of it.
Are There Disadvantages, Too?
Not until recently, Instagram only accepted advertising from only a small group of well-known brands. When it initially tried ads, users did not like the idea of seeing advertisements from brands they were not following.
One downside for small businesses planning to advertise on Instagram is its sheer ubiquity. Instagram works on a CPM publicizing model, implying that sponsors are charged per 1,000 impressions their advertisement gets. The issue is that because of the quantity of Instagram users, and the platform's ubiquity with well-known brands, the expenses included are liable to be restrictive for the beginners in the business.
People need to make sense of Instagram and have information on what it truly is and what it has to offer. This specific understanding leads to the creation of strong relationships and on a more personal level, with those other users and followers. In the same way, it leads to the strong representation of the business, surpassing even the actual products that are sold and consequently creating and promoting a visual strategy for your brand.